How to apply the peak-end rule to content design
How do you create unforgettable stories? Find out how to apply peak-end rule to your content.
12 rhetorical concepts every copywriter should know
Do you know you anaphora from your tmesis? Whether you’re a writer or a marketer, understanding these rhetorical devices will vastly improve your copy.
Why Japan's internet is different and why it matters for your content
Cultural psychology has influenced how the internet looks and feels around the world. Should we rethink how we design content too?