Savills Home Truths

Over the last few years, it seems change has been the only constant. Like every other, the property industry has had to adapt—from shuttering high street doors and moving online to keeping homeowners, landlords and tenants up to date during uncertain times. Above all, the pressing question remained: is now the right time to sell, buy or let?

The Savills Home Truth series provided the answers. Here, experts unravelled the trends shaping the local property markets, including recent demand, price and rental movements and the outlook for its future.

At first, Savills Home Truths started out as in-person events, where employees could connect directly with the local community. The pandemic forced these events to become online webinars. The upside of which was the opportunity to reach a wider audience. As streams buffered, slides changed, and voices parroted, the downside was clear. The programme no longer conveyed the sense that the speakers really inhabited or understood the villages, towns and cities they were discussing, even though that was perfectly true.

In time, another issue arose. As we emerged out of lockdown, consumer expectations changed. In a highly competitive market, the do-it-yourselves nature and low-production value of the online webinars no longer held up. We needed to find a way to communicate more effectively, and align with the perception of Savills as a premium brand.

I pitched to transform the programme to on-demand videos with a clear visual identity, high production value, and compelling narratives, which could easily be snipped and recycled across different platforms. The result? Beautiful videos that told stories about the property market with human warmth and honest insight.

As part of producing the videos, I coordinated the videographer and prepped the interviewees to ensure smooth filming. I also edited the videos myself, crafting the motion graphics and visual design to give each episode a distinctive and cohesive look. Beyond production, I led all in-house distribution and marketing—this included creating and executing the content marketing strategy, writing all associated copy, and designing graphics for both social media and email campaigns.