Savills: Street Party
Sometimes, copywriting is a piece of cake.
To help Savills bring local communities together for the Queen’s Platinum Jubilee post-Covid, I wrote the hero campaign strapline: “Celebration. It’s a piece of cake when we’re together.”
The copy came together very quickly. It’s nice when that happens. It just seemed intuitive: Savills is a heritage British brand, and this phrase ticked all the boxes. Luckily, the head of marketing agreed.
The print assets were designed by Us Creative with illustrations by Heather Gatley. The campaign encouraged residents to host street parties around their local branches: they could download posters online or pop down to their local Savills branch to pick up some goodies, including colouring pencils for the children to doodle with.
Beyond the lead line, I edited all supplementary copy for assets produced by regional marketers, maintaining a consistent, warm, and friendly tone across every local branch.