Agema: Branding & Strategy

I designed a new logo, visual identity and website for Agema, a British business consultancy. Their name comes from the elite guard of Alexander the Great, symbolising leadership and clarity.

In a crowded space full of all-caps and Greek-inspired visuals, I wanted to give Agema takes a more contemporary approach. The logomark references his dynasty's sun in a clean, modern form. The colour palette draws from the UK’s national colours: deep blues for trust and professionalism, with subtle red and pink accents to add warmth and energy.