About

For over a decade, I’ve made a career telling stories. Sometimes with images, sometimes with words, but most often a combination of both.

When I’m not imagining other worlds, I help some of Britain’s biggest brands and most interesting start-ups win hearts and minds. This often involves communicating complex ideas simply. I work across sectors, from tech to real estate to the arts, but most enjoy working with those who think that audiences deserve good storytelling, not slop.

I am fascinated by how things work. How do we communicate well? How do colours cue emotions? Which words in what order persuade? This leads to deeper questions about culture and context. My academic career has explored how different societies represent ideas about themselves and the issues that matter to them. I studied visual anthropology at Goldsmiths, English literature and creative writing at the University of Warwick, and graphic design and communication at Central Saint Martins.

I split my time between the Somerset Levels, where I grew up, and London, which I call home. You’ll usually find me rambling with a pastry in hand and my dog in tow.